If you’re into thinking outside the box, and if you’re like me when you’re working on marketing or sales copy — heavily reliant on a thesaurus — you’ll love a resource that I’ve found to be a big help. It’s called the Visual Thesaurus and you can access it at www.visualthesaurus.com.

Punch in a word and you’ll get a visual map that shows relationships in three dimensions. It will rotate to reveal an entire universe of related words. Very cool!

Even cooler (and infinately more convenient) is when you place your cursor over a word, you get meaning. Place your cursor over the line in between words and you get the relationship between the two. Click on a meaning and the universe gets reordered with the new word at the center.

This is a great tool when writing sales copy, putting together an important presentation/proposal that you want to have that special bit of punch, or just breaking old patterns of thought.

Enjoy — online subscriptions are only $12/yr.

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On-Line & Off-Line Marketing